Instagram positioned itself on Wednesday (27) on the criticism of Kylie Jenner to the platform, uttered on Monday (25). 

The influencer and her sister Kim Kardashian shared, in the stories, a request for the social network to return to its essence.

"Turn Instagram around again. Stop trying to be TikTok, I just want to see cute pictures

of my friends," said the text written on the image posted by the influencers 

Instagram's investment in short videos, similar to TikTok, has resonated negatively among some users of the app, who accuse the social network of imitating the competitor.

Despite the complaints, Instagram chief Adam Mosseri posted a video reinforcing that the company's goal is to continue investing in audiovisual content and move away from photos:

 - I need to be honest. I believe that Instagram will become more and more of a video platform as time goes on - Mosseri said.

Then, the platform executive said that the intention of this movement of the social network is due to the 

behavior of the users themselves, who are consuming more and more videos. 

Despite this, Mosseri guarantees that Instagram will continue enabling the publication of images. said.

Despite this, Mosseri guarantees that Instagram will continue enabling the publication of images. said.