After the richest man in the world gave up buying Twitter, the case has been generating speculation in 

various market segments and may have decisive impacts on the structure of information consumption

- permeated by technology - and the lives of social network users. 

This is because Elon Musk claimed that the amount of fake accounts (which include robots) on the 

social network is almost 20% of the total number of active users, although the company claims that the percentage is 5%.

The event ended up in the American courts and the "bomb" thrown by the billionaire

directly impacted Twitter's market value. The stock price fell more than 40% in just three days.

Musk's offer conditioned the purchase to a value per share of $54.20, and today the paper finds itself at approximately $32.50. 

We will see how this issue unfolds and what comes before the fast-track trial between the parties, scheduled for October.

But the consequences of the backlash on the deal go further: Twitter needs to accelerate its 

efforts in reversing this image and focus on controlling fake news - one of the main evils of virtual society, to improve its value

proposition as a whole. Such fake news deteriorates the market value of platforms because 

it affects the user experience and artificially "inflates" the usage data used by advertisers in their media plans with this format.