Private Equity is the newest investment branch of socialite
Kim Kardashian, who already patents brands in the areas of beauty and aesthetics.
Aiming to expand business, Kim Kardashian and Jay Sammons
former partner at the Carlyle Group, have teamed up to publicly announce the launch
of the 'SKKY Partners' private equity firm, the Wall Street Journal reported.
According to Forbes, SKKY will be an investment vehicle that
will target consumer, digital, media, hospitality and luxury companies. Operations
will be overseen by Jay, who served as head of consumer, media and retail at Carlyle.
Amid the announcement, Sammons also stated that Kris Jenner, Kardashian's mother, will
be one of SKKY's partners, but did not go into details about the funds or other potential investors.