Glossier’s New Olivia Rodrigo Campaign Is Giving ‘90s Groovy Chick
We’ve heard of the futility of reinventing the wheel, but what about the eyeliner? Well, Glossier is giving it a go and has enlisted Olivia
Rodrigo as their first-ever celebrity partner since launching in 2014. (And just as you’d expect, the campaign images are major.) The eyeliner in question? The No.1 Pencil, of course.
Reformulating the brand’s celebrated Colorslide pencils, the No.1 Pencil is now water-resistant, transfer-resistant, buildable, long wearing
and vegan. Pigmentation is high, so it is rich enough to deposit a burst of colour with just enough drying time to either
set into a wicked wing, or blend out for a diffused smokey eye effect. The just-soft-enough tip gives true, high pigmentation in one swipe without tugging at your eyes, making it perfect for the waterline as well.
Inspired by archives of art history, the No.1 Pencil comes in 10 demi-matte shades:
Muse, a soft soft lavender hue that Rodrigo is seen rocking in some of the campaign images, is sure to be a fan-favourite. Others shades
include Ink, a rich black; Frame, a neutral brown; Kiln, a rustic orange; Ochre, a dandelion yellow; Fresco, a dark green;
Patina, a light grey-blue; Lapis, a dark-denim blue; Rococo, a deep eggplant; and Canvas, a pure, crisp white. Each retails at £14.