BLACKPINK achieves milestone with BORN PINK album

After reaching an all-time record on Spotify Global with "PINK VENOM," on Thursday (25) BLACKPINK achieved a new milestone.

over two million pre-sales! "BORN PINK" is due out on September 16 and expectations are sky high.

The announcement was made by Jisoo, Lisa, Rosé and Jennie's own agency. The numbers are much higher

compared to the release of "THE ALBUM" in October 2020, when BLACKPINK hit 1 million pre-sales. At the time, they were also the first artists to secure such a feat.

Last Tuesday, YG Entertainment, the company that manages the group, reported that the quartet is currently

recording the music video for the title track of their upcoming album "BORN PINK. 

The girlgroup is filming the new music video in Gyeonggi-do, South Korea. In addition, the girls are preparing for a world tour.

According to the naver website, "PINK VENOM" had a "strong introductory character" and was considered a success, but that "BORN PINK" will surprise fans.

"All the songs on the album are the crystals that will write a new story for BLACKPINK

but the title song in particular will be one that will surprise global music fans.

The music video will also raise the status of K-Pop with a difference that has never been seen before," said a representative from YG Entertainment.